The website is powered by people like you and me, regular Joe's who own a furry friend or two. The pictures and captions put a smile on my face with their hilarious "kitteh" language, rife with grammatical errors. (I mean, let's face it, if kittehs could write, they wouldn't exactly do Webster proud.)
The LOLCats have become so popular, there is even an LOLCat Bible. People have actually taken the time to translate both the New and Old Testament into kitteh language. (Adorable).
Over the years, I've navigated the pages of ICHC and noticed that some our nation's strongest brands are getting some play.
See for yourself.
Burger King
Fancy Feast
CBS
McDonald's
Wendy's
A couple of things come to mind.
First, these brands are top-of-mind for consumers. Good for them! This is the kind of of awareness brands want! Some may think a kitty photo with a product caption is no big deal...but doesn't every brand strive for this?
Second, with interest mounting ever day about the world of social media, ICHC is probably one of the most untapped viral weblogs on the internet. And I'm blowing their cover.
With so many great brands and products sharing the spotlight with these kittehs, I wonder if their marketing departments take this into consideration as part of their viral efforts. Certainly the impressions earned by an LOLCat is just as worthy as a Tweet. Within moments of being uploaded to the weblog, some of these images earn thousands of "votes" and comments from members and viewers of the site. So start thinking about what you can do for your clients in 2010 as you explore social media strategy. It's time to think outside the box of Facebook and Twitter.
As for me - I love kittehs. Which is why I'm making them a part of my social media strategy in 2010.
To learn more about ICanHasCheezBurger.com, visit this link.
