Wednesday, September 23, 2009

Recruiting Interns for Creative Civilization

We're headed up to my Alma Mater tonight on a search for Creative Civilization's next round of awesome interns.

Texas State University is hosting Creative Civilization, along with several other Texas companies, at their Speed Interviewing Extravaganza. It all takes place tonight from 5pm - 7pm at the LBJ Student Center Ballroom.

If you are looking for experience in the world of advertising and want to get it done at one of the coolest award-winning advertising agencies around, ask for Lisa Martin or Missy Rodriguez with Creative Civilization.

We will be there tonight to do a resume critique, talk about professional image advice, do a round of speed interviewing (2 minutes per student) and then staying for a networking mixer.

I haven't been on campus since 2006 when I graduated, so I am very excited about this event. I want to go on the record and say that some of the best interns our agency has seen come straight from Texas State's School of Journalism and Mass Communication. The Communication Design program also kicks out some extraordinary talent (two of the agency's art directors actually graduated from Texas State). Eat 'em up, Cats!

We've already chosen one of Texas State's top Mass Comm students to fill our Public Relations slot for the Fall 2009 semester, but we are still looking for students who are interested in Creative, Account Service and Media Buying/Planning.


I'll be "tweeting" the event from my Blackberry tonight, so follow Creative Civilization on Twitter @CreativeCiv.

Creative Civilization advocates for Internship Programs

San Antonio advertising agency, Creative Civilization, is headed up to Texas State University’s Speed Interviewing Extravaganza tonight at the LBJ Student Center Ballroom from 5pm-7pm, as part of the university’s Career Month.

Agency representatives will take part in a resume critique, professional image advice, speed interviewing (2 minutes per student) and professional networking.

The award-winning agency operates a comprehensive internship program year-round, placing top candidates in its public relations, account service, creative and media buying/planning departments, pulling young talent from around the state of Texas.

Through Creative Civilization’s internship program, students gain hands-on experience in their respective disciplines, get to work in an agency environment and leave with a serious addition to their resume. The agency is currently accepting resumes for the Fall of 2009 and but will also review candidates for the spring and summer of 2010.

The agency welcomes students from all over the state of Texas and has employed young talent from Texas State University, St. Mary’s University, University of Texas at Austin, UTSA, St. Edward’s University and Trinity University, to name a few.

“Creative Civilization is committed to growing our industry’s talent and welcomes students who are interested in advertising , marketing and communications careers,” says Gisela Girard, President and COO of Creative Civilization. “We are proud that the majority of students who completed their internships at our agency and have graduated, are currently employed in the advertising, marketing or public relations fields.”

About Creative Civilization
Founded in 1999 by advertising leaders Al Aguilar and Gisela Girard, Creative Civilization is a new breed of agency uniquely qualified in the general market, Hispanic market and business-to-business market. Headquartered in San Antonio, Texas, Creative Civilization offers a full range of marketing, advertising and public relations services. The agency’s mantra, Inspiration Is All Around Us, fuels creative solutions across all agency disciplines.

Wednesday, September 16, 2009

The Universe of Social Media in a Nutshell

I reference the great Stephen Hawking, who was able to explain the mysteries of the universe in 224 pages in The Universe in a Nutshell. At first glance social media as a concept seems simple, but in reality it's a universe that is ever-expanding.

I am currently preparing a slideshow presentation that I titled The Universe of Social Media in a Nutshell. I presented my first 15 slides to the sleepy Monday status meeting at Creative Civilization this week, and it was met with consideration and in interesting dialogue following. Round two next week includes an actual tutorial and run-through of our agency's social media platforms, to include our agency Twitter (@CreativeCiv), our Blog and our Facebook Fan Page.

What I would like to do is the following:
- Define Social Media: I've researched the several hundred definitions of social media and combined what I felt was the most accurate explanations into one simple umbrella term.
- Explain how people us Social Media both personally and Professionally
- Provide an overview of what certain platforms (like Facebook and Twitter) provide users
- Explain why Social Media is important to Agencies
- Talk about how Social Media is relevant to Clients and Brands
- Provide case studies of brands who have met success with Social Media (actual, tanglible results, even ROI)

Is there anything else that I'm missing?

Social Media is in its infant stages as a concept. I say this because three years ago I couldn't Google "Blog" and get any results. Now the internet is rife with theories and concepts. Something needs to come out of this noise.
It would be my goal in the next year to not only develop and perfect my presentation but to eventually write a college text for people who use social media and kind of understand it, as well as for people who don't know how to use social media and don't know where to begin.